g generate traffic Wouter Rijnaerts, Car Marketing Coordinator, Honda Nederland BV 26% to showrooms ▾ Mini special insert “THE SPECIAL COOPERATION LED TO A SUBSTANTAL CONTRIBUTION’’ “We are extremely satisfied with the results of this special cooperation between Honda and Veronica magazine. The combination of creativity in this special with the reach of the communication contributed substantially to the success of the campaign.” RESULT: EXTREME RISE IN SHOWROOM TRAFFIC This mini special was key to a national campaign around the Honda Dream Weeks. Veronica magazine’s readership was inspired by the technology behind the streamlined Honda models and activated to visit Honda showrooms throughout the country. And with results: not only did the special generate more Honda awareness, but showroom traffic rose by no less than 26% during the campaign period! 33 Pagina 32
Pagina 34Interactieve digitale spaarprogramma, deze tijdschrift of pdf is levensecht online geplaatst met Online Touch en bied het digitaal bladerbaar publiceren van e-spaarprogramma.
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