Reading behaviour READING BEHAVIOUR IN RELATION TO THE SECTIONS All 18-49 Overview of daily programmes Films on TV Cartoons TV Today Films at the cinema Articles DVD&Video Music Startrax More Digi Faq you Puzzle Hitlist Hillywood Astro Games Next week in VM Sport Contents Next week on TV Wheels Service 82 62 61 59 53 51 48 39 37 37 36 33 31 31 30 28 27 25 23 23 23 22 14 20-34 84 64 64 60 59 50 52 43 40 44 39 36 31 35 34 29 32 27 23 24 26 22 15 20-49 83 62 62 60 53 52 49 39 37 38 37 33 32 30 31 28 28 25 23 23 23 23 14 35-49 82 62 61 60 50 53 47 36 35 34 36 32 32 27 29 27 25 25 22 23 21 23 14 M18-49 81 65 66 57 57 49 56 39 32 30 45 29 28 31 27 19 39 24 32 21 21 36 14 Men M20-34 80 66 67 56 61 46 57 39 32 32 47 29 29 33 28 19 49 24 31 21 22 33 12 M20-49 81 65 67 58 58 50 58 39 33 31 46 29 28 31 28 19 39 24 32 21 21 37 14 M35-49 82 65 67 59 56 52 58 39 34 30 46 30 28 29 28 19 34 25 33 22 20 40 15 F18-49 84 59 56 61 49 52 40 39 41 45 28 37 34 31 34 37 16 26 13 24 25 8 14 Women F20-34 88 61 60 64 56 54 48 47 47 55 31 43 33 36 37 39 17 30 16 27 30 11 18 F20-49 85 59 57 62 48 54 40 39 41 45 28 37 35 29 34 37 16 26 13 25 25 8 15 F35-49 82 58 56 61 43 54 36 33 37 39 26 34 36 25 32 36 15 25 11 24 23 6 13 in % AVERAGE NUMBER OF CONTACTS PER WEEK F35-49 F20-34 F20-49 F18-49 M35-49 M20-34 M20-49 M18-49 35-49 20-34 20-49 18-49 Source: RRO Database 2008-2010 Veronica magazine 56 Pagina 55
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