Totaal TV Profile The Netherlands 13 years and older x 1.000 Medium reach of Totaal TV Index x Column% 1.000 Column% ROW% Basis Sex Man Woman Age 13-14 years 15-24 years 25-34 years 35-49 years 50-64 years 65 years and older Social Class A B1 B2 C D Position in household Main wage earner Partner Child Other Education University (WO) degree or master’s degree University of applied sciences (HBO) or university (WO) bachelor or candidates Senior general secondary (HAVO) education or pre-university (VWO) second stage, introductory year at university Senior secondary vocational education (MBO) Junior General Secondary Education (MAVO), prevocational secondary education (VMBO-Theoretical pathway) mixed, HAVO/VWO junior section Lower vocational education (LBO), prevocational secondary education (VMBO) Middle management and basic profession-oriented learning paths), initial professional education (VBO) No education, primary education Income Income: Low (below EUR 29,500) Income: Medium (EUR 24,500-35,000) Income: High (EUR 35,000 or more) Area 3 large cities incl. bordering municipalities Remaining areas to the West North East South Family phase Young single people Elderly single people Young two-person households Elderly two-person households Households with children under 14 years Households with children over 14 years Households 13 years and older 20-49 years with child 0-17 years 13.753 6.780 6.973 392 1.971 2.018 3.836 3.229 2.307 2.507 4.530 2.753 3.372 591 7.294 4.190 2.120 149 1.059 2.223 1.150 4.077 1.635 2.168 1.124 5.506 2.059 6.188 2.085 4.028 1.442 2.881 3.317 779 1.829 1.099 3.221 3.567 3.257 7.809 4.052 2.134 100,0 49,3 50,7 2,9 14,3 14,7 27,9 23,5 16,8 18,2 32,9 20,0 24,5 4,3 53,0 30,5 15,4 1,1 7,7 16,2 8,4 29,6 11,9 15,8 8,2 40,0 15,0 45,0 15,2 29,3 10,5 20,9 24,1 5,7 13,3 8,0 23,4 25,9 23,7 56,8 29,5 15,5 156 80 76 **2 *20 *19 52 40 *22 *11 47 36 53 **8 91 43 **20 **1 **3 *16 *9 54 *19 35 **10 250 *26 56 *19 35 *19 40 42 **10 *22 *12 42 *30 *39 91 50 *18 100,0 51,4 48,6 1,0 13,1 12,3 33,2 26,0 14,4 7,2 30,2 23,4 34,3 4,9 58,6 27,4 13,2 0,9 1,8 10,3 6,0 35,0 12,1 22,7 6,2 46,9 16,8 36,3 12,5 22,4 12,5 25,4 27,2 6,2 14,0 8,0 27,1 19,6 25,1 58,5 32,4 11,7 1,1 1,2 1,1 0,4 1,0 0,9 1,3 1,3 1,0 0,4 1,0 1,3 1,6 1,3 1,2 1,0 1,0 0,9 0,3 0,7 0,8 1,3 1,1 1,6 0,9 1,3 1,3 0,9 0,9 0,9 1,3 1,4 1,3 1,2 1,2 1,1 1,3 0,9 1,2 1,2 1,2 0,9 100 104 96 35 92 84 119 111 86 40 92 117 140 113 111 90 85 82 23 64 72 118 101 144 76 117 112 81 83 76 119 121 113 109 105 100 116 76 106 103 110 76 Source: NOM Print Monitor 2009 2 2010 1 58 Pagina 57

Pagina 59

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