New Digital Media ADVERTISING ON THE TABLET EPG and Veronica magazine in one application Advertising in the Electronic Programme Guide (EPG) enables you to activate your message amongst the TV programme details. This can have a very striking effect. The EPG is the first thing the user sees on opening the application. It is also the most browsed part of the application. Placing a link (including an image or logo) amongst the TV programming details with a reference to the company’s own website or campaign page is a very interesting proposition. The advertisement is targeted or randomly placed in the EPG and is, therefore, always visible. Advertising in the magazine gives clients an interactive response medium. Besides the EPG, the magazine is also available to the application on a weekly basis. There are many ways to advertise in the magazine, varying from whole (interactive) pages to product placement. The Veronica magazine application was downloaded more than 45,000 times within 20 weeks of the launch. Tablet EPG Run of Site (ROS) Targeted € 30,€ 50,- Tablet magazine 1/1 1 page € 1,250,- per 4 weeks The advertising possibilities in the magazine are very diverse. Please contact your account manager for a tailor-made proposal. 68 Pagina 67
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Mediakit 2011 ENG Lees publicatie 1Home