GOODIE BAG: IDEAL FOR TRIALS Other types of readers’ campaigns which attract a lots of responses are given below: introduce your target group to the latest products by participating in the popular seasonal goodie bag. Or join in with Veronica magazine and make an irresistible offer to our readers. Success is guaranteed. STIMULATE TRIALS Plus propositions are suitable for extra response. There are endless ways to do this: adhesive cards, response cards, discount passes on the cover, fragrance strips, sampling and fold-out covers. Seeing, smelling, tasting, hearing, feeling... Veronica magazine appeals to all the senses. 3 million consumers SURVEY: PLUS PROPOSITION WORKS! The Advertising Response Test (representative survey) has shown that you can raise the spontaneous recall of an advertisement considerably with a plus proposition. Attractive brands such as Unox, WE and the Nationale Postcode Lotterij (National Postal code Lottery) have done effective and creative plus propositions in Veronica magazine. want to get to know your product SALES: ONLINE SHOP Veronica magazine.nl has partnerships with various dedicated partners which enables it to provide the use of online shops for games, personal prints, a game club and a ticket shop. PROMOTIONAL CAMPAIGNS AND READERS’ OFFERS Veronica magazine is also a rewarding response platform for tailor-made promotional campaigns and readers’ offers. The combination of the magazine and related internet site has proved that it is a very powerful and effective retail channel. WANT TO REACH A SPECIFIC SEGMENT? Veronica magazine and Totaal TV together reach almost 3 million consumers weekly. We can also target segments of this readership easily, effectively and, if required, highly specifically. With the aid of our database, Veronica Publishing will ensure that – for example – your sample is delivered to the door of a specific target group. Every possible segment can be put together on the basis of sex, age and address. This method of reaching your target group is specific and effective and, therefore, cost saving. DEMONSTRABLE POWER ENCOURAGE READERS Crowd pullers such as amusement parks and health and beauty spas have already discovered Veronica magazine’s capacity for encourageing readers. Veronica magazine is, for example, demonstrably responsible for more than 150,000 visitors to amusement parks and more than 25,000 visitors to health and beauty spas per year! 15 Pagina 14

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Interactieve digi tijdschrift, deze relatiemagazine of onderwijscatalogus is levensecht online geplaatst met Online Touch en bied het online bladerbaar maken van digi-uitgaves.

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