p portfolio EDITORIAL ATTENTION: GUARANTEED PULL In consultation with the editing office, the focus can also be placed on a topic relating to a product. This approach creates more contacts in the magazine and the message is transferred even more effectively. The Honda case is a great example. It used an 8-page mini special to add the pure Honda experience to a thematic campaign. ONE-TO-ONE COMMUNICATION? Our more than 791,000 subscribers are the basis of our publishing company. The address file may, under certain conditions, be used for various purposes, such as direct marketing, telemarketing, circulation segmentation and plus propositions. Have a look at the cases we have worked out. High reader loyalty ensures optimum conversion. PLAYFUL APPROACH TO THE MESSAGE Would you like to have a special Veronica magazine published, with your product on the cover and the editorial pages? Well, you can! Research has shown that our target group is very interested in playful mailings of this kind. Veronica magazine readers also find our specials out of the ordinary and fun and say they stand out from all the other regular mailings. - adv erto rial - LEAD GENERATION Looking for leads? Thanks to the variety of our channels, we are able to collect high quality leads. We do so through the magazine and online, but also through SMS and even telemarketing and direct marketing using our database. nds De Nederla uitgave e krant in Vancouver MAKE BRAND EXPERIENCE AN ADVENTURE! Veronica Publishing organises a total customised package for events and a related communication campaign, so that brand experience really becomes an adventure. Ford and Impact Retail are a couple of the reputable companies for which we have recently organised successful events. An inspiring case based on the Fiesta Summer Sounds can be found on page 22 of this magazine. Hitch a ride on existing events to give your brand an extra boost. And have you ever though about sponsoring reader’s campaigns and other initiatives, such as our cover actions, online TV guide and the TV Update newsletter? Speciale l cia d ie 0e sp1e editanuse l o oe Heinlken H H lega’s landse col r mijn buiten wordt waa Ik weet dat stijlvolle ambiance tners is ultiem. onze par en House ht dat het weer een vieren en waar al ” d Heinek nen wac ons thuis... “Het Hollan zijn. Ik ver House is staties kun en pre d jaloers moeten, land Heinek ontzetten kunnen ont voelen. Het Hol ar mensen elka thuis kunnen zich *NSF en relaties zitter NOC Erica Terp stra, voor 16 Pagina 15
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