case axe Veronica magazine is the ideal stage if you want to reach, motivate and activate a young target group. AXE thinks so too. It gave Veronica magazine a key creative constructive role in the successful AXE Twistmeister campaign, the search for the best Casanova. ▶ advertentie Broad optimum result An ideal platform for national contest PROPOSITIE AXE New AXE Twist: ‘The fragrance that changes’. Target group 20-34 Objective Awareness, engagement. Use of media - general TV, print, cinema, outdoor, online. Use of media - Veronica magazine • Fold-out cover; • Advertisements; • Advertorials; • Online exposure; • Multimedia campaign. Product Message RESOURCEFUL CAMPAIGN INVOLVING THE SEARCH FOR RESOURCEFUL CASANOVAS AXE has the reputation of having a playful approach when it comes to alerting a young male Audience to its products. The new AXE Twist line was no exception. The dedicated Veronica magazine team’s target was to build up awareness of this new line and inspire young men with the message that ‘this is the fragrance that changes’. The Axe Twistmeister Challenge was set up for this purpose: resourceful Casanovas had to keep the online attention of two beautiful girls as long as possible by means of a game. Amongst other things, the ultimate winner of the big final received a photoshoot in For Him magazine. Veronica magazine supported this extensive campaign with a fold-out cover, various advertisements and two advertorials, including the one announcing the winner. 26 Pagina 25
Pagina 27Interactieve web reisgids, deze mailing of sportblad is levensecht online geplaatst met Online Touch en bied het digitaal uitgeven van online gebruiksaanwijzingen.
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