activation & traffic Hester van den Bos, Commercial Manager of the Veluwse Bron “THIS FORM OF ADVERTISING APPEALS TO A WIDE PUBLIC” “Veronica magazine’s beauty outsert is always a success – every time. The theme emerges clearly because various wellness resorts participate. This form of advertising appeals to a wide Audience – and it reaches a wide Audience because of Veronica magazine’s large readership. The combination of a coupon in the outsert and an advertisement in the magazine itself provides ample space for a company to add its own twist to the offer it wishes to communicate.” BULL’S EYE Veronica magazine has been activating and amazing its readers with its highly-popular ‘discount flap’ around the cover on a regular basis since 2005. In the first instance, they were very successful with exclusive discount coupons for a number of large amusement parks. Health and beauty spa outserts followed and were equally successful. It is an approach which fits perfectly within the magazine’s strategy: creative cooperation with the objective of increasing the awareness and turnover of a service or product. The coupons for each participating party are clearly shown on both the outsert and on a spread in the middle of the magazine. It goes without saying that the timing is cleverly linked to specific activities, such as holidays. The tickets are handled by Veronica magazine’s own accessible Ticket shop, which also means that we can measure the results easily. RESULT: A SIGNIFICANT RISE IN TURNOVER! The campaigns run through the Veronica magazine Ticket shop have, without exception, led to significant rises in turnover. For example: around 30,000 visitors go to a health and beauty spa with a Veronica magazine coupon every year. The fact that this plus proposition has now become a regular, indispensible supplementary sales channel for participants is perhaps the best evidence of its success! 37 Pagina 36
Pagina 38Interactieve digitale folder, deze brochure of whitepaper is levensecht online geplaatst met Online Touch en bied het converteren naar een online publicatie van digi-drukwerk.
Mediakit 2011 ENG Lees publicatie 1Home