Plus propositions Seeing, smelling, tasting, hearing and feeling. Veronica Uitgeverij’s plus propositions stimulate all the senses. From fragrance strip to product sample, from folder to response card. In combination with the usual print advertisement, this approach is highly effective. All of these communications are popular with readers and have a big effect on the spontaneous recall of an advertisement. Research (RRO) has conclusively established that plus propositions increase the recall of the brand in question substantially. Many large advertisers have done before you and have benefit from our unique reach. • High spontaneous recall • Additional stopping power • Increased exposure • Very high response PLUS PROPOSITION POSSIBILITIES Fold-out cover The fold-out cover is a tried and tested concept which helps you get straight to the point. It can take the form of a flap measuring 10 centimetre, but the glossy 115-gram cover can also be expanded to 6 or 8 pages. A fold-out cover gives an extra dimension to the communication and increases the impact of your commercial. Few readers can resist an invitation to smell a fragrance, the result being a positive association with the brand or product concerned. Samples Readers love them. This type of plus proposition is the most effective way to prompt them to purchase the product in question. The responses that have emerged from our surveys regarding free samples of new products are, without exception, positive. You can distribute the sample in the entire edition or target a particular group according to sex and age. Veronica Uitgeverij takes care of the whole process. CD/DVD integrated in the cover A CD-ROM or DVD can also be enclosed with Veronica magazine and Totaal TV. Readers see them as gifts. Fragrance on the page Stimulating readers’ senses is a powerful way to catch their attention. A fragrance, for example, evokes feelings. It can be applied directly to the advertising page and is released when the reader rubs or scratches the page. 62 Pagina 61
Pagina 63Scoor meer met een online winkel in uw publicaties. Velen gingen u voor en publiceerden onderwijs catalogussen online.
Mediakit 2011 ENG Lees publicatie 1Home