Advertorial An advertorial is a page with a journalistic appearance but which is clearly recognisable as an advertisement. This approach can be highly effective if a particular message needs more explanation. Readers appreciate additional information and feel that they are being taken seriously. Cluster sealing Cluster sealing is another way to advertise your products. By enclosing your brochures and leaflets with Veronica magazine you reach a large group of young people and the price is right. High pull and delivery are guaranteed with this approach. One-to-one communication Cover pass The cover pass is an extremely successful product. It provides the reader with discounts and offers and is the same size as a credit card or bank pass. This general format makes it accessible and easy to manage. Nothing is nicer than receiving free products, high discounts or offers in an unusual manner. There is no doubt about it, this medium works. All of our propositions can be distributed in a part of an edition. This segmented distribution is the ideal way to approach a specific target group. Banderole The banderole is an equally eye-catching plus proposition which the reader cannot miss. This paper band of around 15 cm in width ensures that a special offer or message stands out. Veronica Extra Our latest advertising proposition, the Veronica Extra, is an 8 or 12-page tailor-made mini special, or 13-page including back cover suitable for creating extra depth for a product or theme and for advertising a range. More attention to your commercial message in an editorial form with your own cover as a recognisable opening. Insert/outsert Advertise on the cover with the aid of a strip outsert, or brochure stapled in the ‘heart’ of the magazine. Standing out has never been easier. 63 Pagina 62
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