totaal tv most channels With a constant growing circulation of 62,421 copies, the fortnightly magazine Totaal TV is the magazine for digital viewers. This is a result of the enormous amount of targeted information and complete, clear channel Source: HOI Q2 - 2010 overview provided. THIS IS WHAT THE READERS THINK OF TOTAAL TV The fortnightly TV guide with the GREATEST RISER IN THE TV magazine SEGMENT Totaal TV was the only publication to realise a growth of 13% paid circulation in the first quarter of 2010 and 2% in the second quarter. The average paid circulation in the second quarter of 2010 was 61,517 copies per edition. The percentage of subscribers compared with magazines sold at the newsstands is 53% - 47%. COMPLETE, CONVENIENT, CLASSIFIED TO GENRE Totaal TV explains all the developments in the field of TV extensively and clearly and contains information on 105 TV channels, classified according to genre. Research has shown that two thirds of subscribers have taken out a subscription for Totaal TV because it covers the largest number of channels. Moreover, around 40% also mention the fortnightly publication and the easy-reference information as reason for purchasing it. Everyone is very satisfied with the guide. No less than 91% would probably or certainly recommend Totaal TV to other people (source: reader survey 2010). • “It pays attention to new media developments.” • “All the channels are given clearly ... excellent!” • “It contains everything you want to know about what is on TV and there is not too much rubbish with it.” • “It pays attention to the digital channels.” • “It gives a good and succinct overview of the programmes.” • “The colours and layout are nice and quiet. The formula is simply right.” • “It contains amusing pieces of additional information each day!” • “It has news and technical information about programmes and films.” UNIQUE GUIDE FOR THE DIGITAL TV WORLD Nowhere can you read as much about current developments in the field of TV as in Totaal TV. With attention for the latest TV programmes and everything you want to know about the various ways of 12 Pagina 11
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