WHAT DO READERS THINK OF THE PRODUCT? OUR READERS ARE HAPPY TO RECOMMEND YOUR PRODUCT More than 3,000 Veronica magazine readers jointly form one of the Dutch ’largest readers’ panels. This unique panel can be used for testing products and for other research purposes. Lipton tea was the first to use our readers’ panel – successfully - in 2009. We have tested various new advertisers’ products this year too. The outcomes were announced on a page of advertisements. Read all about how successful the Veronica magazine readers’ panel was in the Rexona case on page 34. OUR CASES PROVE IT We can meet any marketing challenge. Just look at these inspiring cases. Successes we would like to share with your brand in 2011! Read all about it in the following pages: • Heineken > ENORMOUS REACH WITH TAILOR-MADE CAMPAIGN • Unox > SYNERGY BETWEEN THE EDITING & ADVERTISING JUST RIGHT • Ford > DANCE EVENT ORGANISED TO PERFECTION! • WE > COVER PASS PROVES EFFECTIVENESS AGAIN • AXE > BROAD USE, OPTIMUM RESULT • NATIONAL POSTCODE LOTTERY > CREATIVE CAMPAIGN YIELDS 75,000 LEADS • GOODIE BAG – LUXURY BOX – PARTY PACKAGE > EFFECTIVE SAMPLING INTERNET: IDEAL FOR CAMPAIGNS AND SALES! The Veronicamagazine.nl and totaaltv.nl internet sites are, of course, actively used for campaigns, shops, bannering and sponsoring of online components such as the TV Guide and the daily TV Update newsletter. In 2010, the Veronica magazine and Totaal TV websites jointly attracted more than 3.7 million unique visitors. And the number is still growing. • Honda > MINI SPECIAL: 26% MORE TRAFFIC TO SHOWROOM • Rexona > THE PERSUASIVENESS OF THE VERONICA magazine PANEL • Outsert > GUARANTEED RESPONSE • Warner Bros > SOLD OUT! 70,000 DVDS WITHIN 4 DAYS 17 Pagina 16
Pagina 18Scoor meer met een online winkel in uw brochures. Velen gingen u voor en publiceerden nieuwsbrieven online.
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