brand activation Pascal Stolk, Senior Sponsor Manager, Marketing, Heineken Nederland “VERONICA REACHED THE INTENDED TARGET GROUP” “Heineken realised an enormous reach amongst the intended target group and propagated its brand values to the full using the insert in Veronica magazine. The trail to the special site enabled Heineken to increase its affinity and closeness with consumers. And the pride of the company’s own employees in their brand was also increased, partly as a result of the tailor-made cover.“ al - ori - adv ert De Nede uitgave rlandse kra nt in Vanc ouver Speciale ial i p1ecditaende ee s 0 s o e l ou Heinlken H H ▲ insert magazine ga’s ndse colle jn buitenla nce wordt waar et dat mi bia rtners iem. Ik we een stijlvolle am al onze pa use is ult waar t weer ken Ho vieren en ht dat he thuis...” nd Heine . Ik verwac , prestaties kunnen ken House is ons “Het Holla jaloers zijn Heine oeten ontzettend nnen ontm elen. Het Holland aar ku mensen elk h thuis kunnen vo zic C*NSF en relaties Erica Ter pstra, voo rzitter NO RESULT: MORE AFFINITY, MORE TRIALS Though the insert, Heineken was able to explain the concept of Holland Heineken House and describe specifically what people could expect in Canada. Result: a lot of people followed the trail to Hollandheinekenhouse.nl. The tailor-made edition realised a great deal of attention and affinity for the brand and the Holland Heineken House within Heineken. 19 Pagina 18
Pagina 20Interactieve digi-relatiemagazine, deze krant of reclamefolder is levensecht online geplaatst met Online Touch en bied het online publiceren van eclubmagazines.
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