p maximum exposure If you think of ‘winter’, ‘cold’, ‘pride’ and ‘the Orange Dutch team’, you think of Unox. That was the point of departure for the Unox campaign based on the Olympic Winter Games. This campaign involved the broad, effective use of Veronica magazine in both the advertising and editorial. etween edit ng in the in the Olympic Number ▾ Advertisement tween rtising Ursula Hulsmeijers, Media Manager, Unilever Benelux: “AN EXCELLENT CONTRIBUTION!” “Veronica magazine provided us with the perfect platform for bringing our ‘watch the skating on television the good old-fashioned way’ campaign to life. The various advertising possibilities enabled us to build up a mini campaign in Veronica magazine. Every day, we surprised readers with advertisements that linked in with topical events, daily menus and event schedules. We coupled all this to the Vancouver Olympic Winter Games 2010. The cooperation with Veronica magazine contributed greatly to the success of the ‘watch the skating on television the good old-fashioned way’ Unox campaign.” ▶ Fantastic free gift ▶ Fold-out cover 21 Pagina 20
Pagina 22Interactieve online catalogus, deze tijdschrift of tijdschrift is levensecht online geplaatst met Online Touch en bied het digitaliseren van e-weekbladen.
Mediakit 2011 ENG Lees publicatie 1Home