g branding & the realisation of sales Frits Vliegenthart Fleet Marketing & Communication Manager, Ford Nederland B.V. ‘’VERONICA magazine PROVIDES A STRONG MIX’’ “Veronica has a strong mix of various disciplines within the company. These disciplines vary from the setting up of multimedia campaigns to the management of complete events. This means that consumers can be approached from every possible angle, making Veronica magazine our ideal partner. Despite the bad weather, Veronica was once more able to produce a successful event. The connectivity with and brand perception of Fiesta were strengthened amongst the target group.” RESULT: The campaign’s multimedia approach ensured that the new Ford Fiesta attracted attention right across the board. Ford’s brand image was positively reinforced amongst the desired younger target group, thanks to the explicit link with music. The dance party was a success and the advertiser was satisfied with the result achieved. 23 Pagina 22
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