case we coverpas p coverpas proves effectiveness effectiviteiteff effectiviteit ◀ advertisement Arguable more traffic and sales PROPOSITION WE Europe B.V. • To generate traffic in the shop; • To introduce the WE men’s, women’s, boys’ and girls’ collections to existing and new consumers. Message • Exclusively for readers of Veronica magazine: come to WE shops for a 20% discount on the entire collection. Use of media • Cover pass; • Advertising pages and magazine spots; • Online exposure; • In combination with WE’s own media channels: online at wefashion.com/veronica and an announcement of the campaign in the WE newsletter. Product Objective Twice a year, we attach a special gift from WE, the national fashion store, to the front of Veronica magazine. The special gift comprises a discount card, which is good for 20% exclusive discount on the entire WE collection. Who wouldn’t want to benefit from an offer like this? And this plus proposition realised more traffic and turnover this time too! 24 Pagina 23
Pagina 25Interactieve espaarprogramma, deze uitgave of jaarverslag is levensecht online geplaatst met Online Touch en bied het van papier naar online converteren van digi-boeken.
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